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A first estimate of the Canadian circularity rate

Daniel Normandin, from the CERIEC, among the experts consulted

Tuesday, November 30, 2021
Daniel Normandin
Daniel Normandin.

Did you know that Canada is one of the largest consumers of materials, energy and water in the world? Worse yet, only 6% of the materials that enter our economic system come from recycling, while nearly 75% of the goods we use end up as trash, are incinerated or are released into the environment. This is the sad conclusion drawn by the expert panel in the report Turning Point, published by the Council of Canadian Academies, and in which Daniel Normandin, director of the Center for Intersectoral Studies and Research on the Circular Economy (CERIEC), participated. 

Fortunately, there is a solution! Based on a circular economy model, experts believe that we could benefit from materials that are currently considered waste. This shift would not only keep our economy competitive, but also allow our country to reduce greenhouse gas emissions and meet its sustainability targets. 

Why? Because in a circular economy, products, their components and materials are kept on the market as long as possible through, among other things, repair, reconditioning and recycling.  In addition, tax incentives, such as taxes on waste and pollution, promote circularity. 

Want more information? Consult Turning Point

Want to learn more about the circular economy? Listen to this episode of Coups de génie (in French only). 

To find out more about the CERIEC: CERIEC

About Daniel Normandin

Daniel Normandin is a recognized expert in the circular economy and a specialist in setting up research units with an industrial interface, including the International Reference Centre for the Life Cycle of Products, Processes and Services (CIRAIG), the Biopro Research Centre and the NSERC Research Chair in Remediation and Management of Contaminated Sites at Polytechnique Montréal. He holds an MBA from HEC Montréal and an MSc in Biological Sciences (Environmental Biotechnology) from Université Laval. Co-founder and executive director of the Institute for Environment, Sustainable Development and Circular Economy (IEDDEC) at the Université de Montréal campus (2014-2019), he previously participated in the creation and deployment of Quantis (2009-2014), an international consulting firm specialized in life cycle assessment. Mr. Normandin is a member of the Council of Canadian Academies' Expert Panel on the Circular Economy, as well as the Circular Economy Leadership Coalition. He is also co-founder and head of the Pôle de concertation québécois sur l'économie circulaire since 2015, and co-founder and manager of the web platform since 2018.

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