International Women’s Day

ÉTS launches the "Objectif Féminin pluriel" campaign with the goal of increasing the number of women in engineering

Friday, March 8, 2019

One year after officially announcing its adoption of Engineers Canada’s vision of 30 by 30, ÉTS today launched the Objectif Féminin pluriel (objective: increase female representation) campaign, thus setting the table for a series of actions aimed at increasing the proportion of women in engineering to 30% by 2030.

Objectif Féminin pluriel: A call-to-action

A number of activities were organized over the past year to gain a better understanding of the concerns affecting women, employees, students and professors who are currently at ÉTS, along with the role of women in engineering. Conferences, public consultations, discussion groups – nothing was left to chance, and the entire ÉTS community was involved in the process, women and men alike. That was the seed that grew into Objectif Féminin pluriel: an authentic rallying cry, a call-to-action intended to multiply the presence of women at ÉTS on every level. The word “objective” evokes the idea of finality – a specific goal to be attained through an inclusive process. It is a shared objective that the entire community can rally around.

The campaign will be deployed progressively over the course of the coming months, and is intended to remain in effect over the long term, because the dearth of women in engineering is alarming.

According to Michel Huneault, Director of Academic Affairs at ÉTS: “Objectif Féminin pluriel is the fruit of an internal working committee that was tasked with studying the recruitment of women at ÉTS. Multiple initiatives had already been launched, but something was missing: a singular, comprehensive idea that would allow us to further advance in our efforts aimed at recruiting women. Among the undergraduate student population at ÉTS, women currently represent a little less than 10%. That number is too low, and we must do whatever it takes to remedy this situation, whether that entails offering programs that are of specific interest to women, or even creating a more welcoming and inclusive environment where they can feel at home .”

Promising initiatives and major projects

The initial component of the campaign will be an artistic one. ÉTS has decided to kick-start the project by launching a Call for Proposals for the creation of a mural that will literally see the walls of the school displaying the message of the campaign. Full details will be available soon. Future initiatives will include increasing the proportion of women among the faculty, the possible creation of research chairs, actions aimed specifically at recruiting female students and improvements to the layout, buildings and infrastructure at ÉTS, among others.

The fervent desire at ÉTS is for every individual in the ÉTS community to personally adopt this shared objective so that, together, we can develop the means to achieve it.

For information concerning upcoming activities at ÉTS, please visit Femmes et génie (in French) or follow us on Facebook.

The world needs more female engineers, so let’s increase female representation in engineering!


Cindy D. Gauthier
Service des communications – ÉTS
514 396-8800, poste 7471

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